{"id":144,"date":"2024-04-10T09:00:00","date_gmt":"2024-04-10T07:00:00","guid":{"rendered":"https:\/\/lamaison-soleil.com\/lancement-capsules-compostables\/"},"modified":"2026-07-05T11:58:08","modified_gmt":"2026-07-05T09:58:08","slug":"lancement-capsules-compostables","status":"publish","type":"post","link":"https:\/\/lamaison-soleil.com\/en\/lancement-capsules-compostables\/","title":{"rendered":"April 2024: Maison Soleil enters the capsule market \u2014 its own way"},"content":{"rendered":"<p>We hesitated for a long time. Capsules are convenient, fast, universal. But they are also a declining format, criticised for their aluminium footprint and price wars. So why enter now? Because there is one segment growing within this market: the eco-designed capsule. And because in the middle of the 2024 green coffee price crisis, we needed to diversify our revenue without denying our identity.<\/p>\n<h2>Paper and cellulose, no aluminium<\/h2>\n<p>Our capsule range is 100% <strong>home-compostable<\/strong>, made of paper and cellulose. No aluminium capsules, no compromise on end of life. We offer four recipes compatible with the most widespread capsule machines: <strong>M\u00e9lange Matinal<\/strong>, <strong>Cors\u00e9 du Vieux Port<\/strong>, <strong>Ethiopia Yirgacheffe<\/strong> and our <strong>Water-process Decaf<\/strong>.<\/p>\n<p>For lovers of long, gentle coffee, we have also developed two <strong>eco-designed soft pods<\/strong> compatible with Senseo, based on the M\u00e9lange Matinal and the Cors\u00e9 du Vieux Port.<\/p>\n<h2>A compromise we stand behind<\/h2>\n<p>We do not claim capsules will replace whole beans. At around \u20ac0.45 a cup, they remain a convenience choice \u2014 more expensive than grinding beans yourself, but competitive with national-brand capsules. It is the honest compromise of someone who wants good coffee without a grinder.<\/p>\n<p>For us, entering the capsule format respects our multi-format doctrine: <strong>every format, but on our terms<\/strong>. That means the same lots roasted by Thomas Reinach, the same blends, the same standards. The capsule does not become a product apart: it is a gateway to the rest of the catalogue.<\/p>\n<h2>Launching in the middle of a storm<\/h2>\n<p>April 2024 is a difficult time for coffee. Robusta is brushing records, Arabica remains high, the Red Sea attacks are slowing Asian flows and the EUDR weighs on supply. Yet it is precisely in this context that we choose to innovate. Not to flee our core craft \u2014 whole bean remains king at Maison Soleil \u2014 but to offer our customers an alternative consistent with how they live.<\/p>\n<p>Maison Soleil capsules and pods are available from today on our online shop and at our specialist stockists. A way to start the day with sunshine, even in a hurry.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nous avons longtemps h\u00e9sit\u00e9. Les capsules, c&rsquo;est pratique, rapide, universel. Mais c&rsquo;est aussi un format en d\u00e9clin, critiqu\u00e9 pour son empreinte aluminium et sa guerre des prix. Alors pourquoi y entrer aujourd&rsquo;hui ? Parce qu&rsquo;il existe un segment qui cro\u00eet dans ce march\u00e9 : la capsule \u00e9co-con\u00e7ue. Et parce qu&rsquo;en pleine crise des cours du [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-journal"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/posts\/144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":1,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/posts\/144\/revisions"}],"predecessor-version":[{"id":263,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/posts\/144\/revisions\/263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/media\/348"}],"wp:attachment":[{"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/media?parent=144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/categories?post=144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/tags?post=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}