{"id":147,"date":"2025-12-08T09:00:00","date_gmt":"2025-12-08T08:00:00","guid":{"rendered":"https:\/\/lamaison-soleil.com\/noel-2025-coffrets\/"},"modified":"2026-07-05T11:58:06","modified_gmt":"2026-07-05T09:58:06","slug":"noel-2025-coffrets","status":"publish","type":"post","link":"https:\/\/lamaison-soleil.com\/en\/noel-2025-coffrets\/","title":{"rendered":"Christmas 2025: Direct Trade Africa, the gift of traceability already in place"},"content":{"rendered":"<p>The end of this year is a special one for Maison Soleil. While the entire coffee industry adapts to ever-stricter traceability requirements, we can say, with some pride: we were doing it before it was mandatory. Our campaign <strong>Direct Trade Africa<\/strong>, launched in June, is ending on a high with the festive season. And we designed our Christmas 2025 gift sets around that message.<\/p>\n<h2>The flagship gift set: Direct Trade Africa<\/h2>\n<p>The <strong>Direct Trade Africa Gift Set<\/strong> is the gift we recommend this year. It brings together our five African origins: the floral Rwanda of Terres de Nyungwe, the bold robusta of C\u00f4te d&rsquo;Ivoire, the honey micro-lot from Cameroon, the fruity notes of Madagascar and the delicate Bourbon of Rives du Kivu. Every bag carries the name of the partner cooperative, the roast date and the GPS coordinates of the plot of origin.<\/p>\n<p>It is a journey through French-speaking Africa, from Lake Kivu to the Malagasy highlands by way of the Cavally loop. Five countries, five processes, five ways of understanding that coffee is above all a story of terroir and people. Behind every origin lies a multi-year contract, a floor price and a relationship built year after year.<\/p>\n<h2>For every budget, every taste<\/h2>\n<p>The <strong>Prestige Gift Set<\/strong> pairs three rare origins \u2014 Rwanda, Cameroon honey, Madagascar \u2014 with our borosilicate glass carafe. Ideal for those who like to taste slowly, methodically.<\/p>\n<p>The <strong>Limited Christmas Gift Set<\/strong>, true to itself, offers Ethiopia, Kenya and the \u00ab Torr\u00e9faction \u00bb candle in festive packaging. The <strong>Discovery Gift Set<\/strong> remains the best choice for introducing someone to specialty coffee without intimidating them.<\/p>\n<p>And for the undecided, our <strong>gift cards<\/strong> of \u20ac25, \u20ac50 or \u20ac100 and the<strong>Gift Subscription<\/strong> let the recipient choose their own journey.<\/p>\n<h2>A year of recovery<\/h2>\n<p>2025 was marked by the recovery of our sales in the second half, carried by growing recognition of our model. Our supermarket pilot, launched at the end of the year in premium urban chains, also lets us reach new coffee lovers \u2014 always with certified organic whole beans.<\/p>\n<p>Giving a Maison Soleil gift set this year means giving more than coffee: it means giving proof that commitment holds the road, cup after cup.<\/p>\n<p>Merry Christmas to all.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cette fin d&rsquo;ann\u00e9e est particuli\u00e8re pour Maison Soleil. Alors que l&rsquo;industrie caf\u00e9 enti\u00e8re s&rsquo;adapte \u00e0 des exigences de tra\u00e7abilit\u00e9 de plus en plus strictes, nous pouvons dire, avec un peu de fiert\u00e9 : nous le faisions avant que ce soit obligatoire. Notre campagne Direct Trade Afrique, lanc\u00e9e en juin, s&rsquo;ach\u00e8ve en beaut\u00e9 avec les f\u00eates. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-journal"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":1,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"predecessor-version":[{"id":259,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/posts\/147\/revisions\/259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/media\/352"}],"wp:attachment":[{"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}