{"id":148,"date":"2024-05-15T09:00:00","date_gmt":"2024-05-15T07:00:00","guid":{"rendered":"https:\/\/lamaison-soleil.com\/rdue-explique-aux-clients\/"},"modified":"2026-07-05T11:58:07","modified_gmt":"2026-07-05T09:58:07","slug":"rdue-explique-aux-clients","status":"publish","type":"post","link":"https:\/\/lamaison-soleil.com\/en\/rdue-explique-aux-clients\/","title":{"rendered":"EUDR: the regulation changing coffee, and why we were ready"},"content":{"rendered":"<p>You may have heard of the <strong>EUDR<\/strong>, the European Union Deforestation Regulation. Adopted by the European Union, it requires companies importing certain products \u2014 including coffee \u2014 to prove that their supply chain is not linked to deforestation. In practice, that means mapping plots, knowing the GPS coordinates of farms, and making every lot traceable back to its origin.<\/p>\n<p>For many players in coffee, it is a revolution. For Maison Soleil, it is almost a formality.<\/p>\n<h2>The advantage of anticipation<\/h2>\n<p>Since our founding in 2021, our model has been built on <strong>direct trade<\/strong> with French-speaking African cooperatives. And in every contract we sign, we ask for the GPS coordinates of the plots. Not for compliance \u2014 it did not yet exist in this form \u2014 but because traceability is at the heart of our commitment.<\/p>\n<p>Today, our five partner cooperatives \u2014 <strong>Terres de Nyungwe<\/strong> in Rwanda, <strong>Soleil du Cavally<\/strong> in C\u00f4te d&rsquo;Ivoire, <strong>Les Hauts de Boyo<\/strong> in Cameroon, <strong>Route d&rsquo;Antananarivo<\/strong> in Madagascar and <strong>Rives du Kivu<\/strong> in the DRC \u2014 already comply with the EUDR&rsquo;s requirements. Every lot we roast in Marseille carries that geolocation.<\/p>\n<h2>Why it matters to you<\/h2>\n<p>The EUDR is not just about traders and roasters. It concerns you, as a consumer, because it makes visible what was too often opaque. By choosing traceable coffee, you help protect ecosystems, pay producers under better conditions, and prevent deforestation from being the hidden price of your cup.<\/p>\n<p>At Maison Soleil, we chose not to wait for regulation to act. We also shared part of the 2024 price surge with our producer partners, themselves hit by input inflation. It modestly raised our prices, but it kept our contracts fair.<\/p>\n<h2>Compliant coffee \u2014 but above all, honest coffee<\/h2>\n<p>The EUDR is a milestone. For us, it is merely a formalisation of what we have practised from day one: knowing the origin of every bean, paying fairly, roasting with care. Traceability is not a label you stick on: it is a relationship you build.<\/p>\n<p>And that relationship is something you taste in every cup.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vous avez peut-\u00eatre entendu parler du RDUE, le R\u00e8glement europ\u00e9en sur la D\u00e9forestation Import\u00e9e. Adopt\u00e9 par l&rsquo;Union europ\u00e9enne, il impose aux entreprises qui importent certains produits \u2014 dont le caf\u00e9 \u2014 de prouver que leur cha\u00eene d&rsquo;approvisionnement n&rsquo;est pas li\u00e9e \u00e0 la d\u00e9forestation. Concr\u00e8tement, cela signifie : cartographier les parcelles, conna\u00eetre les coordonn\u00e9es GPS des [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-journal"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":1,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"predecessor-version":[{"id":261,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/posts\/148\/revisions\/261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/media\/350"}],"wp:attachment":[{"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lamaison-soleil.com\/en\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}